Mission and Vision

Mission and Mandate

To be the unified voice and national focal point at the forefront of promoting and advancing the collective standards, integrity, reputation and development of the ethical and transparent government and public affairs industry in the Republic of South Africa, including:

1. Ethics and conduct
2. Quality and professional standards
3. Transparency and accountability
4. Compliance and regulation
5. Advocacy and representation
6. Partnership and stakeholder relations

Vision

To continuously cultivate and maintain an enabling environment for the sustainability of the ethical and transparent government and public affairs sector in South Africa, which meaningfully contributes to the deepening participatory democracy according to high standards of professional and business ethics.

Values

We strive to uncompromisingly uphold and champion the following values and conduct:

1. Professional and business ethics.
2. An open-ethos, transparency and accountability.
3. Professionalism, quality and standards.
4. Honesty and integrity.
5. A force for good, deepening and strengthening participatory democracy.
6. Zero tolerance for corrupt, unethical and nefarious practices and conduct.
7. Non-partisan, unbiased and apolitical.
8. Respect universally acceptable democratic values, principles and rule of law.
9. Enable evidence-based and responsible client activism and citizenship.
10. Enable evidence-based government, public sector and political decisions.